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Writer's pictureGertjie Khalo

Integrated brand marketing plan

The blogsite will serve as the umbrella for communication and will integrated, social media pages:


The content that is posted here will further engaged on those platforms, in this way we have a centralized and regulated message being communicated across all of our platforms. The blogsite is the best medium to regularly inform the community about everything within the NGO, events, press release and announcements and important information give community or the audiences real time access to the content.


As an NGO, who’s aim is to engage with its audiences and seek potential funding to continue our work, using this integrated brand marketing plan also means that we aren’t spending extra parts of our donations with various and less cohesive marketing strategies but still gets our message across. We believe this to be the best course of action to achieve everything working together.

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